Fans who want to financially support college athletes through name, image and likeness deals can now do so with just a few clicks online.
Lawrence equated Opendorse’s new service to what Fanatics has done with online team merchandise.
While there is a growing desire among fans to purchase the services of college athletes, they"can’t just go give this kid money and call it NIL.” Using data it has collected from more than 100,000 NIL deals disclosed by athletes to schools, Opendorse has created an Athlete Rate Card to set prices for things like autographs and appearances.
For most athletes, those transactions are valued at well under $100, though some can range into the thousands, Lawrence said.“We have already secured the payment and when perform the services as defined, they will receive payment,” Lawrence said.
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