Op-Ed: Are EVs A Better Product, Or Is Musk Just A Fool On A Fool's Errand? via insideevs.com
“First rule of marketing: suppress any tendency to believe that others believe as you do.
Toyota understands this well enough to delay introducing BEVs. Those who criticize them should review that first rule of marketing.”’s comment is advocating for solid market research. In other words, conduct customer polls, customer focus groups, and the like to find out what it is that potential customers want. The idea being, don’t merely rely on your own opinion or ideas. Then, once you’ve uncovered those customer wants, through research, deliver on them.is correct.
Finally, market research often isn’t very good at predicting technological leaps. If people were polled back in 1990 about what they wanted in a phone, how many would have described the smartphones we carry around in our pockets today? A famous quote from Henry Ford illustrates this. He said, “If I had asked people what they wanted, they would have said faster horses.” It’s well known that Steve Jobs, Apple CEO, was leery of relying on market research.
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