London Fashion Week, the artsy one of the four fashion capitals, is turning a new leaf with its young talent, who are not just concerned with creating art school extravaganzas, but a sense of practicality with a driving business behind them.
His collection was inspired by Luddites, working-class rioters during the Industrial Revolution, whose livelihoods were under threat with the introduction of machinery. While in modern terms Luddites have a bad connotation, as it refers to people who reject modernity and new technology, Bizby thinks that was the result of “centuries of bad PR from the mill owners and the rich.”
“I come from the land of Merlin, Mabinogion and St. David’s Day historical dress. So naturally, my customer would be witchy, magical and at one in nature. I grew up on a farm, inside the Brecon Beacons but I’ve lived in London for so long that I find myself designing for my Welsh-speaking younger self. I think my customers and target audience live in a similar dimension, the Welsh have a term, The brand also comes with a focus on.
Looking ahead, Bizby said he will be busy working on a collection for the Hyères Festival in October while looking for stockists so that he can apply for sponsorships and other sources of funding to keep his brand running. “Having my name on the schedule has spurred me on to working harder and made me even keener to be successful,” he added.
Hansdóttir’s design vocabulary can be described as sculptural and experimental where she mixes colors and shapes to play with proportions. She said this collection is something a “tacky aunt” would wear.
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