Colin Fowler, a design director and D.C. native, put a lot of thought into his “District Hogs” passion project.
The Hogs logo designed by Fowler and Hanson, by contrast, features several subtle flourishes that require a second look. The shape of the District forms the hog’s mohawk, and the three stars and two bars of D.C.'s flag are cleverly incorporated across the hog’s face. Fowler found inspiration for the Hogs wordmark in go-go concert posters, and named the custom typography he created “CB Serif Bold” in honor of Chuck Brown.
“You can’t reconnect to the history of this place without including Chuck Brown,” Fowler said. “There’s little bits of storytelling in there that I hope land well and are authentic enough to connect, and also subtle enough not to shift the focus away from what it needs to be.” Fowler’s stated mission is to respect the past, repair the present and redefine the future. He sees moving on from Commanders as a way for the new ownership group to sever ties with one of Snyder’s final acts with the team and to create an identity that everyone can be proud of. For his part, Harris hasn’t ruled out another name change, but he has made it clear that a potential rebrand is not among his immediate priorities.
“I’m watching what happens,” he said. “I want to be a fan. I’ll always love this franchise. It’ll always be a part of my story, but I need them to do stuff to make me an active participant at this point.”“This thing is not a solution,” he said. “It’s a first statement in a conversation, and it has to be back and forth. This is a reflection of my part of the story, but it needs honing. It needs repair. The Hogs need to be a part of it.
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