“If we’re not going to be afforded the time to go look at the clouds outside, it’s nice to look down and at least see them on your pants,” says stylist Sophie Strauss.
When I was in my early teens, I convinced the guy at my local video store to break the rules and rent me Sofia Coppola’s The Virgin Suicides . As I fancied myself a brooding young girl not unlike the Lisbon sisters, I became obsessed with the film’s aesthetic. It was the title sequence that really got me, the dreamy home-video footage of a blue, cloudy sky with “The Virgin Suicides” scribbled all over it in a million different handwritings. From then on, my head was permanently in the clouds.
The push and pull feels truer to us as complicated people who, you know, contain multitudes!' Scrolling through my social media feeds, I’m taken with clouds not just popping up in fashion, but in branding too, where the look de jour is ethereal and whimsical. This is in large part due to the massively influential aesthetic of Marta Freedman—co-founder and creative director of cool-girl beauty brand Dieux Skin—for whom clouds and angels never lost their appeal.
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