Office workers are finally heading back. Times Square bartenders will drink to that. chrisecrowley reports
A sign directs potential customers to O’Donoghue’s, where business has slowly started to pick back up. Photo: John Taggart On a dreary Monday afternoon in mid-February, Times Square was looking a bit drab. Staring up at the buildings, you could practically count the number of office lights that were on, but you were more likely to be struck by how many were off. A couple of tourists were having a great time with the Naked Cowboy, but around 1:30, the area’s lunch business looked slow.
John Taggart John Taggart The effects of the pandemic have been particularly acute in this part of town, known mostly for its tourist-targeting chains, but with a robust ecosystem of independent operators that also cater to the New Yorkers who used to spend time around 42nd Street. Now these owners say they are starting to feel more hopeful but are struggling to adapt when business is, at best, depressingly inconsistent.
In mid-January, Broadway’s box-office grosses, the New York Times reported, were “falling off a cliff.” Some shows closed temporarily because of COVID cases; a number of others closed permanently. Capacity did increase throughout January, and grosses in February rose during the month’s final week, but nevertheless remained below pre-pandemic levels.
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