The NYT said it's planning to reach 15 million subscribers by the end of 2027. While the number is just a fraction of the 135m people globally that the company thinks is willing to pay for a news subscription, it's a massive number compared to its peers.
The New York Times on Monday said it's planning to reach 15 million subscribers by the end of 2027, a goal that CEO Meredith Kopit Levien told Axios will help the company become even more profitable in the next three to five years.While 15 million is a small fraction of the 135 million people globally that the Times believes are willing to pay for a news subscription today, it's a massive number compared to its peers' subscriber rosters.
"Multiproduct subscribers pay the most and retain best," chief product officer Alex Hardiman noted during the presentation. Bundle subscribers churn at rates approximately 40% lower than news-only subscribers, she explained.
Investors have grown especially wary of consumer subscription businesses in the streaming space that quickly scaled users at the expense of growing profits.The Times continues to invest heavily in the subscription model because it has "very attractive unit economics," Kopit Levien told Axios. As a result, the company expects its marketing to decline in the midterm future, which will improve profits. The Times said it plans to improve its adjusted operating profit margin growth rate by 9–12% in the next three to five years.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Watch 15 minutes of Starfield gameplayThere will be over 1,000 worlds to check out.
Weiterlesen »
The 15 Best Hair Ties That Won't Rip Your Hair OutBreakage who? This $5 hair tie is all we need for healthy hair and a happy scalp 🎀
Weiterlesen »
Stablecoin Market Nears 15% of the Entire Crypto Economy's Market Valuation – Altcoins Bitcoin NewsCurrently, the crypto economy is worth roughly $1.15 trillion and the stablecoin economy represents 13.8% of that total today.
Weiterlesen »
Prince Harry and Meghan Markle Reportedly Only Got 15 Minutes with the Queen Last Weekend“It was a quick in and out job. It was all quite formal.”
Weiterlesen »
Dig Into Indigenous Cuisine at This June 15 EventGet a taste of modern Native American cooking.
Weiterlesen »
TikTok Is Losing It Over the Startling Results of This Detoxifying Mask That’s 15% Off RNThis powerful clay mask blew up on TikTok last year, now it's just as loved and on super-rare sale at Macy's.
Weiterlesen »