NYC launched a $4 million public service campaign on Monday to warn drivers about the dangers of speeding amid a disturbing rise in traffic fatalities. The campaign will run in nine languages and $1.5 million will go toward community and ethnic media.
A still image from a new ad campaign encouraging drivers to slow down
Traffic deaths citywide have reached their highest level in eight years. A total of 64 people have died from traffic-related accidents through the third week of April, compared to 61 during the same period last year. Of those deaths, at least 26 were vehicle drivers or passengers.
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