One Times Square, the 118-year-old building where the ball drops annually on New Year's Eve, is getting a $500 million top-to-bottom reimagining.
School children at First Avenue School in Newark, New Jersey received free books through Disney's 'Magic of Storytelling' campaign.
"Times Square has served as the crossroads of the world for more than a century, and One Times Square is at the center of that global stage," Jamestown President Michael Phillips said."The building's next chapter will build on that legacy, creating a new destination in the heart of Times Square for the next generation.
Additionally, the redevelopment will include a next generation brand experience offering brands the added ability to connect with their customers in Times Square through immersive, technology-enabled activations.
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