Now Giannis Antetokounmpo has an NBA title, here's how much money he could make:
It’s been quite a stretch for Giannis Antetokounmpo, who just added both the Larry O’Brien Trophy and Bill Russell Award to his trophy case.The 26-year-old forward captured his first NBA title Tuesday night, posting a jaw-dropping 50-point performance that led the Milwaukee Bucks to a six-game series victory over the Phoenix Suns.
“It takes him to the next level,” says Dr. Tim Derdenger, an associate professor at Carnegie Mellon’s Tepper School of Business. “A [championship] ring will open many new and lucrative doors.” “This is a person who can promote Louis Vuitton as well and effectively as Nike,” says sports consultant Marc Ganis, adding that Antetokounmpo could be even bigger, reaching as high as double or triple his current endorsement mark, “if he chose to make that a priority.”
“He has already had a global presence with many of his partners, so that was already built. Now it becomes a question not of how many, but at what price, keeping in mind he is only in his mid-twenties.”
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