Already an iconic brand in the United States, Notre Dame gets an opportunity to grow internationally when it takes on the Midshipmen at Aviva Stadium in Dublin on Saturday.
Making it easy to watch games is one way to do it, so Notre Dame is making Irish home games free to stream for international fans via Fighting Irish TV, which last year cost $35 for the season.
For Europe - and likely anywhere outside the U.S. - American football means the NFL. Most people probably know the Super Bowl, Tom Brady, the Dallas Cowboys. Notre Dame is private and doesn’t disclose its merchandise sales. Figures from Fanatics show that in 2023, Notre Dame has been the second best-selling NCAA university - back-to-back national champion Georgia is No. 1 - across the company’s sites, spokesman Seth Schlechter said.
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