Nothing's Carl Pei thinks everyone else's smartphones are boring
Carl Pei thinks there’s something wrong with the smartphone industry. That’s not to say the handsets on sale today are bad. Across the board, modern mobiles are faster, more sophisticated and take better photos than previous generations. But like a growing number of tech enthusiasts, Pei has started feeling like new phones just aren’t as special as the devices that came out five or 10 years ago.
The big issue for Pei is one of stagnation. With major players like LG and HTC having exited the market or becoming irrelevant, the smartphone industry is dominated by a handful of huge corporations like Apple, Samsung, and Google. “You have a few big companies and the way they work is more structured and systematic,” said Pei. “They have technology roadmaps from partners like Qualcomm, Sony or Samsung Display, so they know what's coming.
“I think one thing we’re trying to accomplish is to bring people back in time to when they felt more optimistic about gadgets,” said Pei. This desire to make tech fun again is actually something Nothing carried throughout its entire design process, right down to Phone 1’s codename, which is a reference to the legendary Pokemon of the same name.
That said, having big ideas about phone design and actually making them a reality are very different things. Making phones is hard, and trying to break into the market as a startup is damn near impossible. If you look at the industry today, the only company that has really broken through in the last decade is OnePlus, which was co-founded by Pei and received significant backing as part of BBK Electronics’ tech umbrella.
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