Executive editor Norman Pearlstine on the new L.A. Times: 'It’s a thrill to be here with an owner who wants to run The Los Angeles Times as a business but didn’t buy it with return on investment as his sole consideration.' - claireatki
When Norman Pearlstine took over as executive editor of The Los Angeles Times in June 2018, the 137-year-old newspaper was struggling financially, grappling with labor unions, and bleeding ad revenue and readers.
Pearlstine, who was previously vice chairman of Time Inc. and executive editor of The Wall Street Journal, has hired over 125 employees and the paper just received another Pulitzer Prize. Pearlstine spoke to NBC News about the new direction of the paper, the challenges of covering the entertainment industry, and the editorial impact of being owned by an investor, not a publishing company.
Q: So your priorities are less about paid subscriptions and the money side of it than making sure there is an editorial product first and foremost?We’re betting that the two have a relationship. We’re very much going to begin by asking what does The Los Angeles Times have license to do, where can we create content that our audience values and is willing to pay for.
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