It's time for the GOP presidential candidates not named Trump need to pick a strategy—focus on winning over Iowa conservatives or the nation—instead of trying to do both poorly.
It’s Time For GOP 2024 Candidates Not Named Trump to Rethink What They're Doing
Senator Tim Scott, a South Carolina Republican, tours the Iowa State Fair in Des Moines on Aug. 15, 2023.This article is part of The D.C. Brief, TIME’s politics newsletter. Sign upEvery four years, ambitious consultants and hired guns sit down with aspiring presidents and sell them a lie. They deploy grandiose language and delusional sentiments like “Fundraising will be easy” and “No state is off the map” and “Heck, the race might actually be fun for the whole family.
Which is why most of the Republican presidential candidates are fast approaching a crossroads: Are they running to win Iowa or the nation? That may be an intentionally over-simplified choice and one that ignores the nuances of a race that has a quadruplyex-President dominating the polling. But it cuts at the core decisions being batted around headquarters and conference calls. The candidates not named Trump basically can go all-in with early nominating states like Iowa—and, maybe, New Hampshire as a back-up plan—or make a play for a national audience in conservative media outlets.
Both approaches have potential payouts. Most strategists see Iowa as the most vulnerable Trump stands to be. The thrice-married billionaire reality show isn’t a natural fit in the evangelical corners of the Iowa GOP that is still
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