Shrinkflation isn’t new, experts say. But it increases during times of high inflation as companies grapple with high costs for ingredients, packaging, labor, and transportation. FOX13
toilet paper to yogurt and coffee to corn chips
In the U.S., a small box of Kleenex now has 60 tissues; a few months ago, it had 65. Chobani Flips yogurts have shrunk from 5.3 ounces to 4.5 ounces. In the U.K., Nestle slimmed down its Nescafe Azera Americano coffee tins from 100 grams to 90 grams. In India, a bar of Vim dish soap has shrunk from 155 grams to 135 grams., experts say. But it proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation.
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