No laughing matter: Shell UK, British Cycling and Active Travel England April Fool’s jokes aside, the rows over petrochemical giant’s involvement come at a bad time for both organisations, writes simonmacmichael cycling
about Shell offering discounts on fuel to British Cycling membersIt was inspired by the backlash created by the governing body’s announcement last October that the petrochemicals giant had signed up as its lead partner, more than two years after banking group HSBC announced that it would be ending its sponsorship of the organisation four years early.
ATE chair Chris Boardman defended Bunch’s appointment, telling road.cc that the body had deliberately appointed board members from outside the active travel arena, explaining that “If we want to give an entire country access to active travel as part of a genuinely sustainable transport system, we need to think bigger than we ever have before.”
that the multinational, which publicly says it is committed to achieving net zero by 2050, had told its employees in an internal memo circulated in 2020 not to “imply, suggest, or leave it open for possible misinterpretation that is a Shell goal or target.” The body reportedly cost £200,000 a year to run, operating with a skeleton staff, and in its final year allocated £60 million in funding to local authorities outside London, as well as co-ordinating Bikeability training across the country.
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