'Nope' Box Office Opening, Explained
.” Like any good Peele movie, there’s plenty to unpack about opening weekend revenues for “Nope.” And in fairness, the movie — starring Daniel Kaluuya and Keke Palmer as siblings who discover something spooky around their family’s ranch — had a lot to live up to at the box office.Peele can thank his last film, 2019’s doppelgänger horror story “Us,” for those sky-high expectations.
Anticipation for “Us” was uniquely stratospheric because it served as Peele’s follow-up feature to the Oscar-winning “Get Out,” which was a zeitgeist-y success that stayed in the cultural conversation for months. It’s no surprise that people came to theaters in droves for the director’s sophomore anxiety-inducing nightmare. By his third feature film, Peele has proven he has earned plenty of goodwill from audiences, but “Nope” brought box office expectations back down to Earth.
Peele’s first two films, “Get Out” and “Us,” took very different routes for each film to ultimately wind up with $175 million domestically and $255 million worldwide. “Get Out” had a smaller debut and stuck around in theaters for a while as social chatter spread like wildfire. On the other hand, “Us” earned the bulk of its money in its first weekend on the big screen. Since those movies carried smaller price tags, they were relatively low stakes in turning a profit.
“With Jordan Peele, it’s not about opening weekend. It’s about word of mouth and buzz,” Dergarabedian says. “It’s an original film so it’s going to take more time for people to come out.”
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