A new roller coaster coming to Universal Studios Hollywood will put riders inside the thrill of the Fast & Furious franchise.
has anchored the park’s Studio Tour with a media-driven simulation of a high speed chase through downtown Los Angeles.
But that was Universal’s mistake. People come to theme parks to feel their favorite stories in ways that they cannot anywhere else. We don’t want to watch a simulation of a high-speed chase. We can do that at home. Let’s get on a ride, like a roller coaster, and experience one.from Premier Rides in 2020, many fans said that was the ride that Universal should have opened under its Fast & Furious brand.
Creative artists — and that includes theme park attraction designers — need to take risks from time to time. After all, playing it safe isn’t exactly being creative, is it? In the 2010s, Universal made a creative decision to emphasize screen-based attractions. I get the reasoning.
I also liked that Universal used Fast & Furious on the Studio Tour to transition its story from showing fans the process of making movies to throwing them into the middle of their own movie adventure. But over time, Universal stripped much of that storyline from its tour. The final chase scene also never hit like it should, with its abundance of computer animation driving its filmed actors into the uncanny valley where they looked more artificial than real.
Great artists are not those who never make mistakes. Those are fictional. Great artists — and people — are ones who learn from their mistakes and use those mistakes to inspire them to do and create something better. Here’s hoping that Universal Studios’ new roller coaster finally provides the big adrenaline-rush that its Fast & Furious fans deserve.
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