The 21-year-old running back reached out to 100 companies before landing his first “name, image and likeness” deal and has acquired dozens of endorsements over the past year.
, a Chicago-based company that sells ball and trampoline sets used in a popular game played in small groups.
The Norfolk State standout shared his advice for college athletes on strategies to land endorsement deals. He thinks athletes shouldn’t shy away from taking the initiative to secure an opportunity. Smith said he signed with an agency to help him manage his NIL deals and contracts so he can focus on school. Although he is basking in the money he’s making off his endorsements, Smith acknowledged saving his money has a lot of benefits in the short and long term.
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