The MESA Foundation increased its budget for this season, but says it needs between $1 million and $1.5 million to be competitive in the NIL market
San Diego State’s athletic department announced Monday that it is partnering with MESA Foundation, the name, image and likeness collective for its basketball programs. The collaboration gives MESA use of Aztecs’ logos, the season-ticket holder database, in-arena advertising and a banner ad on GoAztecs.com that links to its website. “As an official partner,” a university news release said, “MESA will have access to multi-media assets that will generate awareness and engagement.
Players also can cut individual endorsement deals like Butler has with several local companies. All that hasn’t changed. “Not only are we important to San Diego State University, we’re important to the city of San Diego,” Dutcher said. “What we do from a community service standpoint, and the causes our guys are supporting and endorsing, are meaningful to the community. I think people can get behind that and feel good about it.” What has changed is how, and how much, money is distributed.
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