Nike announced NIL deals with five high school and college basketball players, including Bronny James. James, a high school senior, joins his father LeBron, who signed a lifetime deal with Nike in 2015 that is reportedly worth more than $1 billion. More:
, DJ Wagner and Juju Watkins. James, a high school senior at Sierra Canyon outside Los Angeles, joins his father LeBron, who signed a lifetime deal with Nike in 2015 that is reportedly worth more than $1 billion.
Athletes in 2021 were given the ability to profit off name, image and likeness. This applies to all members of the NCAA and certain high schoolers based on state. It is permitted in California and New Jersey, where James, Watkins and Wagner reside.
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