Fanatics is entering into a long-term partnership with Nike to manufacture college sports fan apparel.
a line of trading cards that features college athletes this upcoming fall season, in a deal that parent company Fanatics said will cut some players in on the profits and pair them up with school logos on cards for the first time. The program will include more than 150 schools featuring both current and former athletes. The company also has deals with more than 200 individual student-athletes at those schools to use their names and likenesses.
The majority of the Power Five conference schools will participate in the new Fanatics trading cards deal, including Alabama, Georgia, Kansas, Kentucky, Oregon, and Texas A&M.have allowed college athletes to sign sponsorship deals, opening additional opportunities around apparel and merchandise. Fanatics recently struck a deal that would allow fans to purchase customized college football jerseys with names and number of active players who would be compensated for it.
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