Nike cofounder Phil Knight nearly dismissed the idea of air soles when an aerospace engineer presented it to him, he wrote in his memoir 'Shoe Dog.'
While Rudy told Knight air soles would offer more cushioning and support, Knight was skeptical of the idea.
"Humans have been wearing shoes since the Ice Age, I said, and the underlying design hasn't changed all that much in forty thousand years," Knight wrote, adding that there hadn't been a breakthrough since the late 1800s."It didn't seem all too likely that, at this late date in history, something so new, so revolutionary, was going to be dreamed up."But all that changed when Knight found out Rudy had pitched Adidas and received the same reaction.
"I ran back to the office," Knight wrote."Still covered with sweat, I ran straight up to Strasser [Nike's director of marketing] and told him: 'I think we might have something here.'"
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