Nike can gain from Vaporfly shoe controversy - analysts
- Debate over Nike’s Vaporfly shoes that some say give runners an unfair technological advantage may actually help the world’s largest athletic apparel company sell more shoes, analysts said on Thursday.
Competing media reports this week have claimed, without giving sources, that it will either issue a wholesale ban on the shoes or take more limited measures to deal with the carbon plate and foam sole technology it uses to aid runners. Kipchoge, who wore Vaporflys when he ran the first sub-two-hour marathon in Vienna last October, told the Telegraph on Wednesday that wearing the shoes was “fair” and that the sport should embrace such technological advances.
Independent studies have concluded that the shoes, which have a curved, carbon-fiber plate embedded in a thick layer of lightweight foam, improve metabolic efficiency by 4%, though that does not necessarily mean a runner will be 4% faster.
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