Consumer research services provider Nielsen Holdings Plc said on Wednesday it ha...
FILE PHOTO: Marijuana plants for sale are displayed at the medical marijuana farmers market at the California Heritage Market in Los Angeles, California July 11, 2014. REUTERS/David McNew
The U.S.-specific strategic alliance builds on Nielsen’s recent acquisition of Cannabiz Consumer Group, a firm which focuses on studying the impact of marijuana legalization on consumer spending and shopping trends. The companies will also develop capabilities for the Canadian market, which last year became the first industrialized country to legalize recreational cannabis.
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