The bride's custom Valentino couture dress won the luxury house more than $14.3 million in media impact value, according to Launchmetrics data.
The pair’s Palm Beach nuptials, attended by guests including Venus and Serena Williams, Gordon Ramsey, Eva Longoria and former Spice Girls Mel B and Mel C, in addition to the groom’s parents David and, generated more than $54 million in total media impact value, according to Launchmetrics.
That compares with $36 million for the 2018 wedding of The Blonde Salad’s Chiara Ferragni and rapper Fedez, whose came with its own hashtag, #TheFerragnez, but it was below the $80 million in MIV brought in by Priyanka Chopra and Nick Jonas’ wedding in 2018, the data and insights firm said.
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