The week one slate of games averaged better than 18 million viewers.
The Sunday night contest between the Tampa Bay Buccaneers and Dallas Cowboys averaged 23.3 million viewers to lead the week’s slate.brought in 19.84 million viewers — the biggest audience for the franchise since 2009 — across ABC, ESPN, ESPN2 and ESPN Deportes.
Five of the seven broadcast windows improved over their year-ago numbers, with only NBC’s kickoff game Thursday night and Fox’s late-afternoon broadcast on Sunday declining. Losses there were offset by gains in the other games, all of which improved by at least 9 percent over last year’s numbers.game exclusive to Amazon’s Prime Video.
“It’s really a long-term strategic decision for the league,” Miller said, comparing the Amazon partnership to the NFL bringing games to a then eight-year-old ESPN in 1987. “We don’t have a number in mind, but our expectation is the ratings may very well not reach what Fox got [in 2021]. We believe this is the right thing to do in the long term, whether or not the number is what Fox got a year ago.
Prime Video carried a preseason game in August that averaged about 1.04 million viewers, on par with some NFL Network preseason telecasts. The streamer also had an exclusive regular season game late in the 2020 season, which averaged 5.9 million viewers.
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