New YouTube policies aim to make kids videos safer, but creators will suffer
over allegations that it illegally collected the personal data of children. While many saw the fine as a mere slap on the wrist to YouTube owner Google, which boasts a market cap of $856 billion, the people who make kid-friendly programming for YouTube are expected to experience the greatest financial toll from the video giant's deal with the government.
Kids content is some of the most popular on YouTube as parents look for ways to entertain young children and advertisers seek brand-safe programming on which to market their products. Videos featuring Disney and Nickelodeon characters rack up millions of views on the platform, and toy "unboxers" like Ryan ToysReview and EvanTube have more than 25 million subscribers between them.
Creators whose channels are more squarely in the kids demo, meanwhile, are preparing to make substantial alterations to their programming. For instance, Moore-Broyles, whose plans were first reported on by, says she'll focus more on crafting and less on toys. And the cute nicknames she and her daughter once used will be retired to avoid being classified as kids content.
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