The entrepreneurs behind elahni, a “wellness speakeasy” that serves nonalcoholic “adaptogenic tonics,” hit the sauna and the cold plunge before downing some shots.
The concept of the speakeasy has had considerable staying power, but why? We live in times of abundant booze, increasingly legal drugs, and technological surveillance. The semi-illicit-thrill industry could use an update. The other day, in the back of a second-floor yoga studio in NoMad, a couple of entrepreneurs were giving it a shot.
Inside, Rizk, who is thirty years old and wore a black long-sleeved T-shirt, and his business partner, Keane Tan, a baby-faced thirty-one-year-old Australian, guided guests around the windowless four-hundred-square-foot space. They explained that visitors would make their way through the yoga studio and spend ten minutes in elahni’s hundred-and-eighty-degree sauna, followed by a minute or so in one of its two thirty-nine-degree ice baths. They’d repeat the cycle three times.
In the studio’s main space, fit, sleekly dressed partygoers sipped boxed water and rosé beneath a disco ball. A d.j., who’d been granted a footwear exemption , spun tunes. Guests’ backless dresses revealed cupping bruises. Rizk’s mother, Amal—“the most incredible Lebanese chef in the universe,” Rabbath announced—had prepared a lavish dinner buffet. Two partygoers, Leah Kreitz and her husband, Gabe Quiroga, were curious about elahni’s price point.
“In this corner, a man who describes everything as ‘Orwellian.’ And, in this corner, a guy who loves saying ‘Kafkaesque’!”
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