Carnegie Hall+, created in a partnership Unitel, was to launch Wednesday night. It costs $7.99 monthly and is available through the Apple TV app and smart televisions, Roku, Amazon Fire and other devices.
Carnegie Hall is launching an on-demand video network that features recorded performances of classical artists known for performing at the famed venue.
Carnegie executive and artistic director Clive Gillinson said the Hall began exploring a network about 15 years ago, initially as an audio-only project. Gillinson was introduced to Unitel by Lawrence Perelman, a consultant who became a co-founder of the network. Gillinson said a pair of Carnegie trustees contributed funds enabling the startup, and he projects the network will run on a break-even basis within 18-to-24 months.
"There’s a lot of singular projects in the marketplace of organizations that are promoting and presenting their own work, but we felt we had the opportunity to create the destination in this area,” Gillinson said. “We bring the very best of everything from all around the world and present it here. We felt to transfer that into the virtual world would be incredibly compelling.
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