College student Emily Howell is launching a new small business collaborative focused on empowering women.
– “Hello gorgeous” lit up in pink neon is the first sign that the Elysia Collective Company runs on girl power.
“My primary goal in setting up this store was to give the female business owners a home and a place for them to be able to step their foot into retail,” Howell said. Among the entrepreneurs leasing space in the collaborative is Leah Nanez, co-owner of Sisters from Texas. She and her sister bake earrings made of polymer clay in their kitchen ovens.Gabrielle Richter launched her fashion boutique online and at pop-up tents just as the pandemic hit.Now, instead of traveling and setting up for temporary events, she has a dedicated brick-and-mortar space for her apparel.
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