INFLUENCER-backed energy drink Prime is under fire for its potentially dangerous levels of caffeine. The colourfully-packaged beverage, peddled by YouTube stars KSI and Logan Paul, contains 200mg p…
"I think it is no secret and you don’t need a doctor to tell you that these drinks are giving you a boost," she said."This is not a good night’s sleep followed by a nutritious meal.On the official website, Prime Energy is advertised as "not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine".
And the brand insists consumer safety is a "top priority", noting that it sells a separate sports drink which contains no caffeine at all. But in his letter to the FDA, Schumer claimed there was little noticeable difference in the online marketing of the two drinks. He said the two products are packaged and advertised "in near identical form", leading many parents to believe they are purchasing a juice for their kids, only to wind up with a "cauldron of caffeine".Schumer said: "The FDA must investigate Prime for its absurd caffeine content and its marketing targeting kids on social media."
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