Breaking: MINI unveils the new Aceman concept in full: 'Not a classic SUV, but more of a stacked five-door hatch – think of it as a Mini Allroad,' says our European editor Georg Kacher. Due in showrooms 2024 👀
Instant recognisability, clear brand identity and an evolutionary DNA driven by innovation, zeitgeist and style form the essence of the new design language named ‘Charismatic Simplicity.’ Yep, another marketing-led platitude, but at least this phrase is attached to something that does point to a future styling direction.
Design chief Oliver Heilmer and his team beefed up the posture with a bunch of mature design elements like the more upright front end, the sculptured front wings which stick out like the buttocks of a, a shapelier rear end sadly paired with a much taller loading lip, four prominent upright exterior loudspeakers mounted in bright orange housings, broader and more emphatically flared sheet metal cascading over the larger wheel apertures, and enough dark plastic claddings to underline the...
‘We stick to tradition where it makes sense, and we never break with tradition without a very good reason,’ says Heilmer. ‘The Aceman is our first 100 percent leather- and chrome-free proposal. Not because we don’t like leather and chrome, but because there exist planet-friendlier alternatives which even offer extended benefits like more variety, more creative freedom and a more emotional user experience.’You bet.
The fancy gadgetry of yore and all those fingertip buttons have been eliminated, and the rim is now actually fully circular again – hurrah! Mounted on the soundbar-style dashboard trimmed in recycled fabric is the sole instrument, a larger and fully digital iteration of Sir Alec’s original analogue holdall.
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