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Did you know that until now Fanta's visual identity has differed in different parts of the world? We can't say that we'd noticed, although we have noted it tastes different in different places. But starting from today, Fanta has launched a new global visual identity, created by Jones Knowles Ritchie .
"We were really inspired by the idea of bringing playfulness to consumers of all ages when we started to ideate around how to bring the brand’s purpose to the masses," said Lisa Smith, ECD Global of Jones Knowles Ritchie."By thinking what this meant for the brand’s expression, attitude, and actions, we were able to build a distinctive brand identity that signalled Fanta’s commitment to fun at every level – from real life to digital.
"Fanta’s identity, and particularly the logo, has evolved significantly from the 1940s to today," said Sue Murphy, senior director of design at The Coca-Cola Company."With this refresh, we aimed to crystalize each element of the brand to be bold and iconic so that we could ensure it would stand the test of time and be recognised around the world."