Bye bye RPM, hello EPM - here's how new experiences-per-mile ratings could make it easier to see if a car fulfils your driving goals
The scores revealed that users of premium models thought their cars were poor at entertaining occupants, while owners of mainstream models marked down their vehicles' connectivity.
Meanwhile, an Opportunity Matrix, showing to what extent drivers' goals were satisfied by the experience of their cars, revealed that one of the highest-rated trip types was running errands, for the high productivity achieved. Among the lowest-rated trip types was commuting, owners reporting that their cars failed to deliver their key goals of feeling good, being destressed and enjoying good connectivity.Commenting on the EPM Index, Tom Rivers, vice-president of automotive global marketing at Harman International, said: "Where consumers once asked 'how fast will my car go from 0-60mph?', they now want to know how the vehicle will improve their commute or whether they can access content or people from it.
"There has been no established rating to measure this in-vehicle experience, so this way of thinking about experiences as a value-add is new territory, and OEMs have indicated they see value in the measurement to help build their brand with new generations of consumers.
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