New Edition’s Michael Bivins has been appointed creative director of Harlem Festival of Culture.
said in a statement, “We are so excited to have someone like Michael Bivins on board as we start on this incredible journey. In addition to being a legendary artist and a brilliant businessman, Mike is a visionary and a creative force; his insight and experience will help us build out HFC as a cultural destination and a brand. Much like the original festival, artists’ voices will be a crucial part of the festival’s foundation and expansion as they will help us create a one-of-a-kind experience.
Bivins, chairman of his own firm Sportyrich Enterprises Inc., has worked extensively in the past with McNair, who is CEO of Captivate Marketing Group. He tellsof his new role, “With my understanding of what Yvonne does with CMG and knowing how important the original Harlem Cultural Festival was to the community and to our culture, I knew I wanted to be part of it.
The goal of the forthcoming documentary about New Edition’s Culture Tour is to further document the group’s legacy. Featuring all six members of New Edition along with fellow R&B icons Charlie Wilson and Jodeci, the 30-city tour wrapped April 10. Additional details about the documentary, now in post-production, will be announced at a later date. New Edition, which will celebrate its 40th anniversary in 2023, is also looking forward to doing a Las Vegas residency.
“It was an amazing feeling to see in the audience every night how our legacy has stood the test of time,” says Bivins of the tour. “[2017 biopic]had characters portraying us. And although we played an important role in the movie’s success, we wanted to peel back another layer for #NE4lifers to see the real us. This story will be told through the lens of Brooke Payne [the group’s early manager, choreographer and mentor].
, also in post-production, will chronicle his path as a co-founding member of New Edition and Bell Biv DeVoe as well as his ventures as a label executive and entrepreneur. As the head of Biv 10 Records, he discovered Another Bad Creation and Grammy winners Boyz II Men, the latter of whom he signed through his label’s joint venture with Motown Records.
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