Gucci's new creative director Sabato De Sarno sent out a glamorous, skin-baring lineup of minimalist designs for his first fashion show on Friday, a highly anticipated debut which owner Kering hopes will help revive sales at its flagship brand.
Models filed down a darkened, concrete runway at the label's Milan headquarters, a former aircraft factory, parading short shorts paired with suit jackets, jewel-encrusted garments and tank tops with plunging neck lines.
"Gucci is the opportunity to fall in love with fashion, ancora," De Sarno said in a post on Instagram in the run-up to the show, using the Italian word for "again." Adding to the drama of De Sarno's debut on Friday, a forecast of rain prompted a last minute shift of the show venue to the Milan headquarters rather than outdoors, on the street in the swanky Brera district.
"The climax is not for right away -- it's sometimes the second or third shows that are the most important," Kering CEO and Chairman Francois-Henri Pinault told reporters before the event began, before greeting front-row guest Ryan Gosling.
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