The X light has become the talk of San Francisco's Mid-Market neighborhood. Neighbors living across the street, on the other hand, are not so happy about the beaming light during nighttime.
"I think it's way too bright! It was flashing directly into my apartment and just lit up my entire place," said Xu."From below, we were walking our dog and saw it and were like, oh wow what a spectacle and then we get upstairs and we see like the ramifications of it and it is so bright and ridiculous," said Jennifer Freeman.
"This is probably one of the worst times to do a brand change, a name change because they were having trouble retaining customers, and whenever you change the identity of a company you're going to lose a certain amount of customers as a result of the name change," said Enderle."He's playing chess with City Hall. I love what he's doing.
Yes, the gig X, the one that everyone seemed to be taking pictures of on Sunday, wondering what will come next.
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