You’ll soon be able to sign up for a cheaper version of Netflix with ads — though that option is still in its “early days.”
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The partnership follows the surprising announcement in April that Netflix would be open to adding a lower-priced ad-supported tier to its service — something its CEO Reed Hastings resisted for years.
Netflix’s “long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers,” he added.
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