Netflix will shut down its DVD rental business in September
After 25 years, Netflix's original business is shutting down. The company has
that it will"wind down" DVD rentals , with its last movie discs mailing on September 29th. Simply put, the shrinking demand for physical rentals is making it"increasingly difficult" to offer the quality of service the company wants. Netflix shipped its first disc in 1998. It has since mailed over 5.2 billion movies in its signature envelopes to more than 40 million customers. You likely know the story after that. The company began streaming on-demand video in 2007, and that business grew quickly enough that it became Netflix's dominant offering. After a premature attempt to spin off the mailed rentals
Netflix moved them to DVD.com in 2016. By that point, the company was well into producing original streaming shows.
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