Netflix has said it won't run ads, but some think it'll be the only way for the service to grow.
"Well, that's not what their recruiters say," said Tara Walpert Levy, YouTube and Google's VP of Agency and Media Solutions. "They're going to need growth. Eventually, they're going to need more growth."
"The consumer wants choice and they want something that creates value for them," Lemkau said. "To the extent that you've got this subscription version versus the non-subscription version, consumers will take that tradeoff." "It wouldn't have worked with ads," she said. "That piece of content, that type of storytelling couldn't have happened with ads. The army of the dead are at the wall, and we're still fighting among the houses."
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