Netflix made its first appearance at the E3 video game conference in LA Wednesday, showcasing new game efforts tied to Stranger Things and The Dark Crystal during a panel discussion. One news devel…
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On a broader level, the streaming giant came to E3 to send a message about the importance of gaming in its outlook on original programming and maximizing its revenue potential. A couple of years ago, whenbroke out in its first season, the company embarked on its first serious licensing and merchandising effort, as recalled by panelist Chris Lee, head of interactive gaming for Netflix.
“We’ve been working on original content at Netflix for a long time and we’ve seen how passionate fans have gotten,” he said. “We want to extend the universe of these shows and films into other mediums.” In working with the Duffer Bros. and Shawn Levy, videogames quickly jumped out as an area of opportunity.
Responding to an audience question, Lee said the plan is for games to both replicate the existing narrative worlds of shows and also chart new territory. “Our vision for it is to be both,” he said. “The video game medium allows for interactivity. The potential there is what’s exciting.” With a chuckle, the exec replied to a different question with the update that there is currently nogame in the works, despite the dystopian series’ penchant for incorporating gaming into its plots.
“One of the things that gamers want is not just to play through what they have already watched,” Stephanie Wise, director of digital and interactive media for the Jim Henson Co. said, “but to be able to expand that and see when this was happening on the show, what was that character doing over there? … Back in the early 90s, the way a game was done was that you’d be playing a specific episode or a storyline. And people wanted more. They wanted to do more.
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