Netflix as the top global streamer is set to binge-spend $17.3 billion on content in 2020, and mostly on originals, according to an estimate from an BMO Capital Markets entertainment analyst
Netflix as the top global streamer is set to binge-spend $17.3 billion on content in 2020, and mostly on originals, according to an estimate from BMO Capital Markets entertainment analyst Daniel Salmon. His Jan. 15 research note said Netflix's aggressive content investment will grow to $26.3 billion by 2028 to keep pace with rivals as it goes international beyond the U.S. market.
"Netflix remains the clear leader in global streaming video and we believe there is still room to grow as incremental investment points enter the story: continued international growth , improving per subscriber leverage on content spending, and the beginning of long-promised FCF improvements," Salmon argues.
"We continue to believe the 'streaming wars' narrative is false and there will be multiple winners in global streaming, and thus, continue to recommend buying Netflix , Amazon and Discovery together," Salmon argued ahead of Netflix releasing its latest financial results on Jan. 21.
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