Netflix Takes Bold Bet on Theatrical With KnivesOut2 — But Don’t Expect ‘Glass Onion’ Box Office Numbers
doesn’t plan to report box office grosses for “Glass Onion: A Knives Out Mystery,” which opens in theaters later this month. Since the streamer never discloses financials, there’s not much of a case to crack when it comes to that particular puzzle.
Yet there’s a reason that “Glass Onion” has been granted the streamer’s most significant big-screen commitment to date. The movie — which brings back Daniel Craig’s quirky sleuth and adds a motley crew of stars, like Edward Norton, Janelle Monáe, Kathryn Hahn and Kate Hudson, to the fun — is today’s rare crowd-pleaser that doesn’t require superheroes or explosive stunts to appeal to audiences young and old.
Box office grosses matter significantly less to Netflix than they do to traditional studios, who rely on ticket sales to justify mega budgets and boost buzz for tentpoles. Netflix, on the other hand, shells out hundreds of millions on films to service its subscribers, who pay a monthly fee for access to new movies.
“It’s one of those four quadrant pictures,” says Galloway of the sequel’s commercial aspirations. “It could cross in all directions, and that’s rare.”
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