Netflix's 'White Hot' & the Complicated History of Abercrombie and Fitch
From its unmistakable branding, which routinely featured scantily-clad chiselled models, to its experience-led stores, the late '90s and early '00s were in many ways defined by, viewers get a glimpse of what was really going on behind the slick veneer of the store's shutters.
And for over two decades, the person at the reins of the clothing giant was former CEO Mike Jeffries. Here's the true story behind Netflix's latest doc.Mike Jeffries took on the role of CEO of Abercrombie and Fitch in 1992, via. At the time, the brand had already been around for a century, starting life as a sporting goods store in 1892.
Despite its storied past, the company struggled to maintain its fanbase, and filed for bankruptcy in 1976, via
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