A new report suggests that subscribers to Netflix’s upcoming adtier will not be able to download content to their devices for offline viewing.
Netflix’s ad-supported tier is likely to land early next year, and snippets of information about the offering are continuing to drop.
Preventing downloads would remove a key feature enjoyed by current Netflix subscribers. Being able to download content to a device makes it easier for folks to access content while out and about and prevents having to use precious data if Wi-Fi is unavailable. It’s also useful in locations where the Wi-Fi is unreliable, or if no mobile service exists.
Sarandos said, “The vast majority of what people watch on Netflix, we can include in the ad-supported tier,” adding that the company is in talks with studios to try to increase the amount of content available in the ad tier.
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