Netflix executive Ted Sarandos on Tuesday revealed some more details about the streaming service's upcoming ad-supported tier.
Netflix first announced plans for an ad-supported version of its streaming service several months ago, though details about it have been scant.
In other words, those who go for the ad-supported tier will not have access to Netflix’s entire library of movies and shows. It’s not because Netflix doesn’t want to offer that content, but because its current licensing terms with studios prevent it from sharing that content on a tier that includes ads.
He added that while some content cannot be included at launch, the company is “in conversations with the studios” to try to fix that. Also, the ad-supported tier will not be free, but instead be offered at “a lower price,” Sarandos said recently. Pricing for the service has yet to be revealed, though obviously, it’ll cost less than Netflix’s $10-per-month, ad-free Basic plan.
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