In an effort to boost subscriptions, Netflix is set to end password sharing beginning in 2023.
The era of Netflix password sharing will end in 2023. Netflix has experienced a tumultuous year as a streaming platform. Shortly after the first tax quarter of 2022 came to a close, Netflix reported a huge subscriber loss. Since then, Netflix has toyed with a number of different ideas of how to gain subscribers, among them was a lower-tiered ad-supported subscription tier, which Netflix launched this past November.
SCREENRANT VIDEO OF THE DAY The feared password sharing is finally around the corner, as Netflix indicates that they will end password sharing in 2023. As per the Wall Street Journal, Netflix is planning to implement systems that will make users pay to share their Netflix passwords with devices outside their homes.
If the password sharing ban goes anything like Netflix’s other changes have, however, the streaming platform may not see the massive subscriber gain that they hope to, as Netflix’s ad-supported subscription tier has been reported to be the least popular on the platform.
Alternatively, the end of password sharing could end up boosting the number of people subscribed to the ad-supported platform. Those who no longer can mooch off of a parent’s or someone else’s Netflix subscription might be more likely to make their own account at the $6.99/month price tag. In this respect, some may find it smart of Netflix to roll out the ad-supported plan first.
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