Netflix is testing a new feature on the mobile homepage that functions like the Stories dashboards users see on social platforms:
is centered on the mobile homepage and will function like the Stories dashboards users see on social platforms, like Instagram. The feature will include videos and images from Netflix Originals, and users will have the option to share clips with friends and set reminders to watch the series at a later time, or once they premiere.Netflix is attempting to improve user experience around its mobile app, and adopting social-like features could be a user- and -Netflix friendly way of doing so.
With its newest feature, Netflix is replicating a format that has already proven popular on social, meaning its users will be immediately comfortable with the functionality should it roll out more broadly. Netflix has also already seen success with its presence on social platforms, including organic, viral success when its original film"" sparked a wave of memes. If it decides to roll out social-adjacent features on its app, it could apply some of the same savviness internally to generate conversation around its content — only now that conversation will stay within its own ecosystem.
This update follows several other recent moves the streaming giant has made to improve the mobile experience:its popular offline-viewing feature, available only on mobile or tablets, to automatically download and delete episodes of shows viewers had already engaged with.option for mobile in international markets, focused on India, in an attempt to pull traffic from mobile-dominated regions.
For the first time in history, US consumers are projected to spend more of their time on their phones than watching TV, and Netflix is preparing for that lead to widen. With US consumers spending an average of 3 hours and 43 minutes on their phones every day,
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