Netflix has been willing to turn a blind eye toward password sharing when it was growing subscribers, but losing customers can change behavior quickly.
"In terms of [password sharing], no plans on making any changes there,"."Password sharing is something you have to learn to live with, because there's so much legitimate password sharing, like you sharing with your spouse, with your kids .... so there's no bright line, and we're doing fine as is."
Netflix has built a consumer friendly brand over the years, and allowing password sharing has helped with that image. "Sharing likely helped fuel our growth by getting more people using and enjoying Netflix," the company said in its shareholder note."And we've always tried to make sharing within a member's household easy, with features like profiles and multiple streams."Earlier this year, Netflix began
If Netflix follows the model it laid out in those countries, Netflix will charge extra to accounts that share passwords out of home. Netflix didn't outline a global strategy yet but suggested global changes will come"in the short-to-mid term."Disclosure: Comcast is the parent company of CNBC and NBCUniversal.
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